As a textile designer, I’ve spent years surrounded by sketchbooks, paints, and petals—building an ever-growing library of hand-drawn florals. From dainty ditsies to bold, statement-making blooms, each design represents countless hours of artistry (and, let’s be honest, a fair amount frustration).

But designing for fashion isn’t just about making pretty pictures—it’s about finding that perfect balance between creativity and practicality. And oh, what a journey it’s been to figure that out!

In the early days of my career, I was all about the details. If I was drawing a flower, I’d meticulously capture every petal, every vein, every tiny imperfection, determined to bring nature to the page in all its glory. While those detailed sketches were beautiful on their own, I quickly learned that what works in a sketchbook doesn’t always work on fabric.

That’s when I discovered the power of abstraction. In print design, it’s not about replicating reality but about capturing its essence. A flower doesn’t need every line drawn to feel light and ethereal. Sometimes, less truly is more. By focusing on shape, movement, and a hint of whimsy, I create designs that not only look stunning but also translate beautifully to garments—because no one wants a flower print that turns into a blob during screen printing!

For women’s fashion brands, this balance is key. The right print can add that perfect touch of femininity or drama, whether you’re going for something soft and romantic or a bold, fearless statement. With my wide range of floral styles, I aim to bring versatility to your collections—one petal at a time.

So here’s my question to you, fellow designers: how do you approach balancing creativity and practicality in your work? Do you ever feel like you’re walking the tightrope between artistic vision and what’s actually feasible for production? (Because let’s face it, we’ve all had at least one design heartbreak along the way!)

Let’s keep the conversation blooming. 🌸